Aid to ArtisansU (ATAU) is an e-learning platform for those associated with the international artisan sector. The portal offers short, high quality online courses relevant to artisan-based enterprises and the opportunity to connect and share with others in the sector. A broad range of resource materials is available through the site. The featured module is an introduction to Aid to Artisans’ signature Market Readiness Program, a preparation for successful entry in the US retail market.
The Market Readiness Program™ (MRP) is a unique hands-on training program for all those associated with the artisan sector, held annually at NY Now. This online course module, covering a portion of the overall training material, is an introduction to the MRP program which provides intensive preparation for entry into the US market and vital information for building successful export businesses.